17 Ways To Drive Traffic To Your Website

Promoting a website ten years ago was a very easy process.  Over the years, web site promotion has become a time consuming project and a new position in the web design industry, Search Engine Consultants, was created. Below is a list of techniques that these consultants consider in order to drive traffic to your website. 

1. Make your business web site trustable with easy to find contact information.  Create policies that build trust: customer service, code of ethics and newsletter privacy policy.
2. “Brand” your company. Use the same colors, logo, motto, etc. everywhere on your business web site and in print.
3. Offer added values that make sense to your business and ideal client such as affiliate programs, books, and recommended links to web sites.
4. Add a "Recommend This Site" and “Favorites or "Bookmark This Site" on your site.
5. Have pages that you update weekly or monthly (like an articles page or recommended links page).
6. Join blog and social media networks such as Twitter, Facebook, or Wordpress.
7. Provide a subscription box, to your e-zine or business announcement list, on your most viewed business web site pages.
8. On large business web sites, create a "What's New Page" or even better, design a "Site Map" for your visitors.
9. Hire a Search Engine Optimization Expert to handle your search engine submissions.  Search engines look for certain things - titles, headings, meta tags - so it is crucial to make sure your site is "search engine friendly".
10. Offer secure ways for your clients to pay you using Credit Card, PayPal and Google Checkout.
11. Check your business web site's links regularly to make sure they all work.
12. Provide monthly chats or bulletin boards (forums) to build relationships and community.
13. Conduct periodic contests and announce the winners on your site.
14. Write articles, post them to your business Web site, and submit them to article banks.
15. Participate in online forums as an expert. You get to "quietly" promote your business in your three or four line signature.
16. Place your business web site address on all your printed literature -- business cards, brochures, newsletters, letterhead, e-mail signature, ads, etc.
17. Send a Press Release to the media, your clients, and friends and associates, too when you launch your site

Boca Web Design specializes in Search Engine Optimization and website design.

Contact us with questions or assistance with your website (561)391-1717.